JAPOW
Endless powder.
Arriving in a ski town amidst the darkness of night, with towering snow banks flanking the roads like silent sentinels, can instill a sense of awe and trepidation. Yet, despite the biting chill and the miles that separate you from home, the enchantment of this wintry realm quickly takes hold.
As you venture into Niseko village, the aroma of sizzling delicacies from late-night food trucks beckons irresistibly. Whether it’s the tantalizing scent of oven-baked pizzas, the savory allure of oyster rolls, or the sweet temptation of freshly fried donuts, there's something to satiate every craving before you embark on conquering the slopes, where some of the finest snow on the globe awaits.
Known locally as Oyuki, translating to 'Big Snow', and dubbed by visitors as JAPOW, this abundant white bounty invites you to crack open a chilled Sapporo beer and soak in the majesty of the peaks, both on and off-piste.