JAPOW
Endless powder.
Arriving in a ski town in the middle of the night with snow on both sides of the road as high as three-story houses can be intimidating. Despite the freezing temperatures and being far from home, you will quickly fall under the spell of this winter wonderland.
As soon as you step into Niseko village, the late-night food trucks will arouse your appetite. Whether it’s oven street pizza, oyster rolls, or donuts that you crave, you can refuel before hitting the slopes for the best snow on the planet.
The local Japanese people call this snow Oyuki, meaning 'Big Snow.' Visitors call it JAPOW. So crack open a chilled Sapporo beer and take in the peaks on and off-piste.